About

I write about technology, psychoanalysis, philosophy, design, ideology & Slavoj Žižek.

Appreciation

January 26, 2010

Become Yourself, Only Better

Renata Salecl in Become yourself, Only a Better One > Finding a life partner or lover is like another type of shopping. You’re supposed to check all the qualities of the person, make a prenuptial agreement, you exchange old for new or decide just to “rent” someone, in order to not to bother with this enormous purchase.

We are therefore addressed by ideology that we are capable of making our lives into a particular kind of idea: a project, an art project, an enterprise, we are sort of addressed as CEOs of this enormous project, our life. But at the same time, the individual in today’s society is also experiencing a particular loneliness. In times of high individualism, in some way we are also supposed to emotionally respond to our own trauma. The ideology of “do it yourself” ends up with the kind of advice that you are supposed to give yourself a pat on the back when you have trouble.

But basically the ideology is convincing people that they should not only work hard at work, but they should endlessly work on themselves, especially their emotions, relationships and so on.

Colloqium

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August 5, 2014

The Cult of Sharing

The sharing economy's marquee startup Airbnb recently unveiled a new brand identity and positioning to help propel its international expansion. Airbnb's new wordmark and logo nicknamed "the Bélo" is said to have been the culmination of a year-long process, including a cross-cultural analysis to ensure their identity would be understood around

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January 6, 2014

The Agile Labor Union

In 2001, seventeen American, British and Canadian software engineers and IT managers met at a ski resort in Snowbird, Utah, to start a movement to remake the way software is built. Over the previous decade, the attendees had independently created similar processes for organizing and managing software engineering projects that broke

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February 13, 2014

Left Activism Goes Corporate: A Detour Through the Raw Food Underground

One of the most tedious features of the Silicon Valley Hype Machine is its endless repetition of progressive sounding marketing slogans about democracy and freedom, all while promoting a pro-business agenda. But it's too easy to read this as a sinister corporate ploy to co-opt the language of activists and twisting

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Recent Popular Posts

February 13, 2014

Left Activism Goes Corporate: A Detour Through the Raw Food Underground

One of the most tedious features of the Silicon Valley Hype Machine is its endless repetition of progressive sounding marketing slogans about democracy and freedom, all while promoting a pro-business agenda. But it's too easy to read this as a sinister corporate ploy to co-opt the language of activists and twisting

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December 20, 2013

Civility: A Distance That Brings Us Together

Just in time for the holidays, Apple's marketing department released *[Misunderstood][1]*, an ad about a surly teenager absorbed in his iPhone in the midst of scenes of his family's idyllic Christmas togetherness. But he surprises everyone when he reveals that the whole time he was making a touching video for everyone

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January 26, 2014

Ten Parenting Lessons I Learned from Franz Kafka

Here's an adage which I think is true: every theory of parenting is implicitly a theory of society. It follows that even if you aren't a parent now, nor ever intend to be one, if you're interested in society and culture, you ought to be interested in the topic because the

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