About

I write about technology, psychoanalysis, philosophy, design, ideology & Slavoj Žižek.

Appreciation

March 22, 2011

The Greatest Lie of Capitalism

Žižek on the bleak hand of capitalist realism:

The greatest lie of capitalism is perhaps its naturalisation – the idea that it is simply the law of nature that it is this way. The cuts cannot be helped, just as capitalism cannot be helped. Deborah Orr, at the high of the student protests displays this logic with stunning clarity. “Fiscal discipline really is necessary”, Orr opines “The truth is that they [so-called “adults” failing to protest] are too wise to waste their energy on something so silly. Protesting against the cuts is like protesting against water’s stubborn habit of flowing downwards”. My God! The bleak hand of capitalist realism! Protesting cuts is equivalent to being against the direction of the fundamental laws of the cosmos! But this is not nature, but simply custom, a custom that the ruling class have generated as an ideology that manufactures exploitation and alienation. To denaturalise capital, to subtract while remaining within to push outward, to reform spaces to pure use opposed to the commodity form, to not accept as regular what is simply custom – this is the essence of our protest. This strike can be seen as a dull churning of reaction against the telos of nature, or, placed in a global context of revolution, something ‘we have never seen before’ – just as Lady Gaga appearing in solidarity with workers, or as I have explained elsewhere, the utterly unpredicted revolutions shaking the Middle East.

Colloqium

Related Posts

August 5, 2014

The Cult of Sharing

The sharing economy’s marquee startup Airbnb recently unveiled a new brand identity and positioning to help propel its international expansion. Airbnb’s new wordmark and logo nicknamed “the Bélo” is said to have been the culmination of a year-long process, including a cross-cultural analysis to ensure their identity would be understood around the world. Exhaustive branding efforts are unusual among pre-IPO Silicon Valley companies. For years they’ve leaned on primary colors, gradients and rounded fonts, default signifiers of fun and friendliness that negate the staid formality of the more conventionally-minded business world, attempting no greater meaning than “this is not your father’s

Read more →
January 6, 2014

The Agile Labor Union

In 2001, seventeen American, British and Canadian software engineers and IT managers met at a ski resort in Snowbird, Utah, to start a movement to remake the way software is built. Over the previous decade, the attendees had independently created similar processes for organizing and managing software engineering projects that broke with tradition and promised to make software development better, cheaper, and more innovative. Their methods were diverse and went by many brand names: Extreme Programming, Crystal Clear, Scrum, Adaptive Software Development, Test Driven Development, and many others. But they also shared many goals and ideals in common. The outcome of

Read more →
February 1, 2015

The Symbols of the Corporate Saints: On Ethical Consumerism

You’re awakened by the ring of your smart phone beside you. You open your eyes and smile, secure in the knowledge that the manufacturer made a sincere effort to minimize the use of conflict minerals during its construction. You opted into your local power utility’s green program, so the electricity powering your device comes from more costly, but renewable sources. You rise from your pillow and pull back the organic cotton sheets. You slept on an organic mattress that’s free of flame retardant chemicals. It cost four thousand dollars, but you care about what comes in contact with your body. In

Read more →

Recent Popular Posts

February 13, 2014

Left Activism Goes Corporate: A Detour Through the Raw Food Underground

One of the most tedious features of the Silicon Valley Hype Machine is its endless repetition of progressive sounding marketing slogans about democracy and freedom, all while promoting a pro-business agenda. But it’s too easy to read this as a sinister corporate ploy to co-opt the language of activists and twisting

Read more →
December 20, 2013

Civility: A Distance That Brings Us Together

Just in time for the holidays, Apple’s marketing department released Misunderstood, an ad about a surly teenager absorbed in his iPhone in the midst of scenes of his family’s idyllic Christmas togetherness. But he surprises everyone when he reveals that the whole time he was making a touching video for everyone

Read more →
January 26, 2014

Ten Parenting Lessons I Learned from Franz Kafka

Here’s an adage which I think is true: every theory of parenting is implicitly a theory of society. It follows that even if you aren’t a parent now, nor ever intend to be one, if you’re interested in society and culture, you ought to be interested in the topic because the

Read more →